Are you on Facebook? Twitter? Flickr? More importantly, do you need to be? Having a presence on every single social media is not only time consuming, it exhausts valuable resources.  Deciding which networks your brand should be on is now easier, with CMO’s Guide to the social landscape. From Tumblr to Facebook, the guide is [...]

It’s not every day you get to hear talented marketing vets Mitch Joel, Bill Taylor, Avinash Kaushik, Gary Vaynerchuk and Guy Kawasaki in the same place on the same day. On June 9 I was fortunate enough to attend the Art of Marketing conference where these experts shared their knowledge. Their combined messages reflect those [...]

Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

This is Part 2 of a two part series focusing on Facebook’s API and using it to create Facebook applications for brands.