It seems as though major brands are paving the way for a  more immersive and interactive experience to engage their customers. Though augmented reality has been on the forefront of tech minds for years now, we’ve only recently started to see some incredible applications of it. Here are a few campaigns that really made us [...]

Leila Pejman is a producer and storyteller whose work encompasses content creation, communication and social media, topped off with expertise in the mobile space. Leila offers a unique perspective on technology and how it influences and interacts with pop culture. She also enjoys exploring and discussing how that affects society. Her dream dinner party is to [...]

The peeps at Invoke have settled into the new office space and are looking forward to making it feel more like home. With a team composed of a lot of foodies, and with more than a few team members working on food-related products like Food.ee and the Eat St. App, it’s been our experience that [...]

When the sun is beaming down, the last place you want to be is at your desk, indoors, jealously watching the happy people frolicking in the warmth.  You’ve got emails to return, reports to write, and meetings to attend, but why not join those happy people? Bring it to the beach. Or a park. Or [...]

Chris Barrett, an entrepreneur, filmmaker, and author, offered his take on the future of New Media to Invoke as part of an ongoing series called Digital Dialogue. Barrett  is featured in the Sundance award-winning documentary, The Corporation, and has been profiled extensively in media such as USA Today, New York Times, New York Post, Los Angeles [...]