If you ask someone what they think the latest trend is with digital technology, chances are they will say QR codes. But upon a deeper look, these two-dimensional codes aren’t all they’re shaped up to be. With promises of higher levels of engagement and a whole new way of interacting with the passive customer glamorizing [...]

The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

… and how I made my purchase @Coach. Within 15 mins I had made up my mind to buy something at Coach and not something small — something of significance — for the person I love the most in my life. I’d never purchased anything at Coach before. I didn’t even know where the nearest [...]

Invoke’s Kenny Grant (product leader for memelabs and SVC) attended CES Jan. 10 to 13. He came back with plenty of photos and great information about consumer technology. First day of CES 2012 is in the books. I touched down in sunny Las Vegas at 1 p.m. Jan. 10 and quickly hit the registration tent [...]

It’s no secret food trucks are a trend across North America, not only in the culinary world but in the digital one as well, as savvy truck owners and chefs take to various social media channels to build a following. But sometimes nothing beats the glamour of being on television. That’s why Eat St. partnered [...]