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Archive for the ‘Trends’ Category

The end of the traditional Super Bowl ad

clockFriday, February 3rd, 2012 Thought Leadership, Marketing/Advertising, Client Work, Mobile, Client Work, Social Media, News, Trends, Thought Leadership, Virals | Leave a Comment

The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

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Posted in Marketing/Advertising, Mobile, Social Media, Trends, Virals | No Comments »
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Paying attention to pins — why brands need a Pinterest strategy …

clockTuesday, January 31st, 2012 Thought Leadership, Design, Thought Leadership, Marketing/Advertising, News, Invoke, Press, Thought Leadership, News, Trends | Leave a Comment

… and how I made my purchase @Coach. Within 15 mins I had made up my mind to buy something at Coach and not something small — something of significance — for the person I love the most in my life. I’d never purchased anything at Coach before. I didn’t even know where the nearest [...]

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Posted in Design, Marketing/Advertising, News, Press, Thought Leadership, Trends | No Comments »
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CES 2012 – Day 1 recap from the technology tradeshow

clockSaturday, January 21st, 2012 News, Conferences, Invoke, News, News, Trends, Invoke, Vancouver | Leave a Comment

Invoke’s Kenny Grant (product leader for memelabs and SVC) attended CES Jan. 10 to 13. He came back with plenty of photos and great information about consumer technology. First day of CES 2012 is in the books. I touched down in sunny Las Vegas at 1 p.m. Jan. 10 and quickly hit the registration tent [...]

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Posted in Conferences, Invoke, News, Trends, Vancouver | 1 Comment »
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Eat St. contest gives food trucks a chance to appear on the show

clockFriday, October 21st, 2011 Client Work, Contests, Invoke, Invoke, Just for Fun, Thought Leadership, Marketing/Advertising, Client Work, Mobile, News, Trends | Leave a Comment

It’s no secret food trucks are a trend across North America, not only in the culinary world but in the digital one as well, as savvy truck owners and chefs take to various social media channels to build a following. But sometimes nothing beats the glamour of being on television. That’s why Eat St. partnered [...]

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Digitally celebrate Oktoberfest with iPhone beer apps

clockSaturday, October 8th, 2011 News, Events, Invoke, Invoke, Just for Fun, Invoke, NYC, News, Trends, Invoke, Vancouver | Leave a Comment

Thanks to Oktoberfest, drinking beer has become a thing of celebration, not to mention a major bonding experience. What better way to celebrate this frothy, hoppy beverage than with some fine beer-related apps? We know it’s not quite the same as a cold one, but here are our top five Oktoberpicks for iPhone beer apps. [...]

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