01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
15/02
twenty thirteen
Bundle existing technologies to design the ideal customer experience
It’s become customary for agencies and brands to jump in bed with the hottest new technology. Get the latest digital “gadget,” and figure out the strategy later. But when Invoke Media CEO Michael Smit joined a panel on leveraging mobile technology at last week’s WavefrontAC Business Summit, the trend that emerged was how to make
By Lima
11/01
twenty thirteen
How to Browse for Apps like a Developer
Never before has the old Apple slogan been more apt in describing the current app economy. For almost anything you can think of, “there’s an app for that”. This is corroborated by a stat recently published on GigaOm revealing that Apple’s App Store saw a record number of app downloads this past holiday season and
By Lima
23/08
twenty twelve
Bits and Bytes: Best Insights from #GrowTalks 2012
I left GROWtalks, a one day bootcamp/extension of GROW 2012 for entrepreneurs, by entrepreneurs, feeling like my brain hurt in the best way and eager to start testing hypotheses and experimenting. The event aimed to teach entrepreneurs how to create actionable metrics and make better product and marketing decisions for startup success, and that it
By Lima
18/07
twenty twelve
Everyone and their mother is talking about Marissa Mayer
It wasn’t too long ago that Kim Polese, co-founder and former CEO of Marimba, a Java-based business, penned this guest article for Forbes proclaiming: “Stop Comparing Female Execs and Just Let Sheryl Sandberg Do Her Job”. The post was a direct response to Eric Jackson’s earlier article entitled: “Sheryl Sandberg is the Valley’s It Girl
By Jeannette McClennan
08/05
twenty twelve
Electronic reality and Internet merged show the future of the web
What excites you about the web these days? Is it social apps, gaming, integration? Invoke account manager Peter Lanfear shares what he is excited about online. It’s somewhere where the Internet blends with electronics to create digital inventions and brand utility. The Agency Breakfast call it “The Internet of Things” or “Web 3.0,” but I
By Invoke
15/04
twenty twelve
The fun they’ll have: Thoughts on teaching in a connected world
By Colin Campbell Every truth has four corners: as a teacher I give you one corner, and it is for you to find the other three. – Confucius Rewind 20 to 30 years and think about a university lecture. What was different? In terms of content, a professor had a virtual monopoly on knowledge. Sure,
By Invoke
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