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20/07

twenty twelve

What I learned about online contests from a 50s housewife

 I recently read this article published in The Awl about ”Viral Culture … Before the Internet”, where author Kliph Nesteroff discusses the evolution of popularly transmitted cultural artifacts before the internet age – what we now commonly refer to as “memes”. It got me thinking about other “analog-era” lessons we can learn from, particularly with regards

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By Invoke

06/07

twenty twelve

Content Marketing: How to get over 7 million views on YouTube

It turns out that our social media intern, Salina, is a YouTube star! Her channel, SalinaBear, has garnered over 40,000 subscribers and over 7 million views. Who would have thought that t-shirt tutorials could lead to such success? As it turns out, it’s about more than just a concept – the quality of your videos,

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By Invoke

08/05

twenty twelve

Electronic reality and Internet merged show the future of the web

What excites you about the web these days? Is it social apps, gaming, integration? Invoke account manager Peter Lanfear shares what he is excited about online. It’s somewhere where the Internet blends with electronics to create digital inventions and brand utility. The Agency Breakfast call it “The Internet of Things” or “Web 3.0,” but I

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By Invoke

03/02

twenty twelve

The end of the traditional Super Bowl ad

The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are

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By Invoke

13/01

twenty twelve

Vote for your favourite food truck with the Eat St. video contest

Over the last few months, food truck operators across North America have been busy submitting their videos to the Eat St. contest, telling their stories and hoping to get their cart featured on an episode of the show. An influx of submissions resulted in 67 trucks from all over the US and Canada vying for

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By Invoke

26/06

twenty eleven

Our 5 favourite, funny and fabulous Tumblr accounts

Tumblr, the blogging platform, is gaining mainstream traction. On the site’s about page you can see that the number of posts, blogs and posts per day (approx. 29,971,028 posts a day) demonstrates just how many folks are using the platform. There are so many things we love about Tumblr: it’s heavily visual, and can be

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By Invoke

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