[Update May 4, 2012: The winner is Sanaz (@sanazj)! Thank you to everyone who entered! Stay tuned for more contests and giveaways on the Invoke blog!]   Social media and technological developments affect more than just the agencies and tech companies that use them. From major brands like Coca-Cola and McDonald’s, to small, independent [...]

By Colin Campbell Every truth has four corners: as a teacher I give you one corner, and it is for you to find the other three. – Confucius Rewind 20 to 30 years and think about a university lecture. What was different? In terms of content, a professor had a virtual monopoly on knowledge. Sure, [...]

In the world of Twitter, every character counts. One of the challenges community managers face daily is to create attention grabbing, informative and insightful updates for Twitter in just 140 characters (or preferably less). Copywriters need to get creative when it comes to Twitter. But the limitation on character count doesn’t mean you have to [...]

The birds are chirping and the sun is shining, which must mean spring is upon us! Spring also means spring cleaning! No, not just the dust-whacking, lawn-cutting, weed-pulling variety, but the online cleaning that involves tackling the growing number of emails in your Inbox (yes, 99 per cent capacity is a sure sign your inbox [...]

Maintaining active and updated social profiles is essential to any social media marketing campaign. Many community managers can feel overwhelmed with the amount of time and energy it takes to continually update multiple social profiles. The Internet can be a very distracting place! Emails can pile up in no time, tracking multiple social profiles can seem overwhelming [...]