More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
The Invoke marketing squad took a field trip to the inaugural Vancouver Social Media Awards last week. Rather than a boring writeup of our experience, we put together a Storify for you. Fun event – we plan to nominate some of our current campaigns for the 2nd annual edition next year.
Social TV as a concept that isn’t all that novel. Water cooler chats around entertainment properties have permeated social circles for ages, but the introduction of “second screen” devices has provided new context around how that conversation is conducted. While tech blogs are diligently covering every advent in this brave new world, heralding second screen
Smart agencies know that building a community requires research, insight and straight up hard work. Before that first tweet or Facebook post goes out, you (ideally) have developed a strategy for launching and maintaining the community around your product. So how DO you build a killer community management plan and what goes into it? Here’s
Today the Invoke team is super excited to reveal our newest project … presenting La Vespa Vita! A community powered by the individuality, style and vivacious spirit of Vespa enthusiasts. La Vespa Vita has been designed for individuals who have a passion for living “La Vespa Vita” (The Vespa Life). From street fashion trends to
I left GROWtalks, a one day bootcamp/extension of GROW 2012 for entrepreneurs, by entrepreneurs, feeling like my brain hurt in the best way and eager to start testing hypotheses and experimenting. The event aimed to teach entrepreneurs how to create actionable metrics and make better product and marketing decisions for startup success, and that it
I recently read this article published in The Awl about ”Viral Culture … Before the Internet”, where author Kliph Nesteroff discusses the evolution of popularly transmitted cultural artifacts before the internet age – what we now commonly refer to as “memes”. It got me thinking about other “analog-era” lessons we can learn from, particularly with regards