01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
15/11
twenty twelve
Trading social currency: Cross Promotion and Community Perks
Reaching out to influencers is a crucial and worthwhile step in building a community, as we testified in our last post Courting brand & product power users: It’s not a one night stand. Before approaching a power user to join your group though, be clear on the ask. How are you hoping to benefit from
By Lima
09/10
twenty twelve
How to build a killer community management plan
Smart agencies know that building a community requires research, insight and straight up hard work. Before that first tweet or Facebook post goes out, you (ideally) have developed a strategy for launching and maintaining the community around your product. So how DO you build a killer community management plan and what goes into it? Here’s
By Lisa
25/06
twenty twelve
Invoke Design-A-Thon Winner: INREACH [Slideshare Presentation]
Like any other tech-based business, we task our team to think big, be creative and ultimately design solutions every minute of the work day. But we know that an integral part of keeping the team inspired is to allow them to break free and do their own thing once in a while. That’s where
By Invoke
15/04
twenty twelve
The fun they’ll have: Thoughts on teaching in a connected world
By Colin Campbell Every truth has four corners: as a teacher I give you one corner, and it is for you to find the other three. – Confucius Rewind 20 to 30 years and think about a university lecture. What was different? In terms of content, a professor had a virtual monopoly on knowledge. Sure,
By Invoke
02/04
twenty twelve
9 ways to eliminate characters — how to make those tweets shorter
In the world of Twitter, every character counts. One of the challenges community managers face daily is to create attention grabbing, informative and insightful updates for Twitter in just 140 characters (or preferably less). Copywriters need to get creative when it comes to Twitter. But the limitation on character count doesn’t mean you have to
By Invoke
02/04
twenty twelve
Social Media Audit 101: spring cleaning social profiles
The birds are chirping and the sun is shining, which must mean spring is upon us! Spring also means spring cleaning! No, not just the dust-whacking, lawn-cutting, weed-pulling variety, but the online cleaning that involves tackling the growing number of emails in your Inbox (yes, 99 per cent capacity is a sure sign your inbox
By Invoke
Invoke on the Web
Most Popular Posts
-
Case study of a popular blog post09/03/09
-
Best Running Apps to Train for the Vancouver Sun Run 10K09/04/13 -
Re-imagining the Menu for the Social Age01/04/13