01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
18/10
twenty twelve
API publishing and management made easy with APIfy
We’re geeking out over the website we launched last week for Layer 7 Technologies. Check out APIfy, a quick and simple API publishing and management system that gets things up and running in hours. What does APIfy do? We’ll let them explain: APIfy aims to help organizations open up APIs to developer communities, in a
By Lisa
24/08
twenty twelve
Community-powered site has enthusiasts living La Vespa Vita!
Today the Invoke team is super excited to reveal our newest project … presenting La Vespa Vita! A community powered by the individuality, style and vivacious spirit of Vespa enthusiasts. La Vespa Vita has been designed for individuals who have a passion for living “La Vespa Vita” (The Vespa Life). From street fashion trends to
By Lima
20/07
twenty twelve
What I learned about online contests from a 50s housewife
I recently read this article published in The Awl about ”Viral Culture … Before the Internet”, where author Kliph Nesteroff discusses the evolution of popularly transmitted cultural artifacts before the internet age – what we now commonly refer to as “memes”. It got me thinking about other “analog-era” lessons we can learn from, particularly with regards
By Invoke
23/03
twenty twelve
Represent yourself accurately in everything you do
I was just inspired by two ideas. The first was presented in a TED Talk by Simon Sinek called How Great Leaders Inspire Action. The video’s embedded at the end of this post, check it out after you’re done reading. The second was in Duct Tape Marketing’s audio podcast. They had Kate Smith as a
By Invoke
07/11
twenty eleven
Digital Dialogue: Leila Pejman on augmented reality and tech trend
Leila Pejman is a producer and storyteller whose work encompasses content creation, communication and social media, topped off with expertise in the mobile space. Leila offers a unique perspective on technology and how it influences and interacts with pop culture. She also enjoys exploring and discussing how that affects society. Her dream dinner party is to
By Lima
08/07
twenty eleven
Lean and mean agencies the way of the future
Growth strategies for agencies, in this particular economic climate, are complex and necessary — and they will come from smaller, leaner business units. Leveraging a digital toolbox with limited internal resources and trimmed capital is undoubtedly challenging. However, it is the opinion of this Strategist that one must first decide if one actually has the
By Invoke
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