01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
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Latest Posts
02/04
twenty twelve
9 ways to eliminate characters — how to make those tweets shorter
In the world of Twitter, every character counts. One of the challenges community managers face daily is to create attention grabbing, informative and insightful updates for Twitter in just 140 characters (or preferably less). Copywriters need to get creative when it comes to Twitter. But the limitation on character count doesn’t mean you have to
By Invoke
31/03
twenty twelve
3 tools to make maintaining your brand's social media profiles easier
Maintaining active and updated social profiles is essential to any social media marketing campaign. Many community managers can feel overwhelmed with the amount of time and energy it takes to continually update multiple social profiles. The Internet can be a very distracting place! Emails can pile up in no time, tracking multiple social profiles can seem overwhelming
By Invoke
09/03
twenty twelve
Best Tumblrs designers should follow
Web designers are continuously looking for inspiration — new tools, new techniques — to help them master and adjust their craft. Hitting a design road block? Take a brain break with these top, must follow tumblogs for designers. Tumblr’s list of blogs for and by designers can be overwhelming! The re-blog, micro-blog/blogging platform allows people to share
By Invoke
19/06
twenty eleven
The Art of Marketing — a recap of highlights
It’s not every day you get to hear talented marketing vets Mitch Joel, Bill Taylor, Avinash Kaushik, Gary Vaynerchuk and Guy Kawasaki in the same place on the same day. On June 9 I was fortunate enough to attend the Art of Marketing conference where these experts shared their knowledge. Their combined messages reflect those
By Invoke
10/06
twenty eleven
Top 5 reasons small business should be using social media
Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer
By Invoke
28/05
twenty eleven
Ten ways to get more Twitter followers
Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your
By Invoke
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