01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
08/08
twenty eleven
Which social networks should you be on?
Are you on Facebook? Twitter? Flickr? More importantly, do you need to be? Having a presence on every single social media is not only time consuming, it exhausts valuable resources. Deciding which networks your brand should be on is now easier, with CMO’s Guide to the social landscape. From Tumblr to Facebook, the guide is
By Invoke
19/06
twenty eleven
The Art of Marketing — a recap of highlights
It’s not every day you get to hear talented marketing vets Mitch Joel, Bill Taylor, Avinash Kaushik, Gary Vaynerchuk and Guy Kawasaki in the same place on the same day. On June 9 I was fortunate enough to attend the Art of Marketing conference where these experts shared their knowledge. Their combined messages reflect those
By Invoke
10/06
twenty eleven
Top 5 reasons small business should be using social media
Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer
By Invoke
28/05
twenty eleven
Ten ways to get more Twitter followers
Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your
By Invoke
07/05
twenty ten
Empowering Brand Ambassadors: Our Experience Creating Facebook Apps
This is Part 2 of a two part series focusing on Facebook’s API and using it to create Facebook applications for brands.
By Andre Liem
03/05
twenty ten
May 3rd: Stunning YouTube video, Social Media policies at work, & more
From a very captivating video of the Tennessee flood, Federal regulations on privacy, class action lawsuits against virtual worlds, to re-shaping the models of marketing, here is a list of what we’re reading right now.
By Invoke
Invoke on the Web
Most Popular Posts
-
Case study of a popular blog post09/03/09
-
Best Running Apps to Train for the Vancouver Sun Run 10K09/04/13 -
QR codes: why they are failing and what the future holds17/03/12