01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
24/08
twenty twelve
Community-powered site has enthusiasts living La Vespa Vita!
Today the Invoke team is super excited to reveal our newest project … presenting La Vespa Vita! A community powered by the individuality, style and vivacious spirit of Vespa enthusiasts. La Vespa Vita has been designed for individuals who have a passion for living “La Vespa Vita” (The Vespa Life). From street fashion trends to
By Lima
20/07
twenty twelve
What I learned about online contests from a 50s housewife
I recently read this article published in The Awl about ”Viral Culture … Before the Internet”, where author Kliph Nesteroff discusses the evolution of popularly transmitted cultural artifacts before the internet age – what we now commonly refer to as “memes”. It got me thinking about other “analog-era” lessons we can learn from, particularly with regards
By Invoke
08/07
twenty eleven
Lean and mean agencies the way of the future
Growth strategies for agencies, in this particular economic climate, are complex and necessary — and they will come from smaller, leaner business units. Leveraging a digital toolbox with limited internal resources and trimmed capital is undoubtedly challenging. However, it is the opinion of this Strategist that one must first decide if one actually has the
By Invoke
10/06
twenty eleven
Top 5 reasons small business should be using social media
Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer
By Invoke
25/05
twenty eleven
Must-attend digital events in New York and Vancouver this June
It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference
By Invoke
21/05
twenty eleven
No need to put a ring on it, just 'Like' it
What is the only thing between you and a glitzy and glamorous trip to NYC with three of your best friends? One photo. Invoke is excited to announce a new memelabs photo contest: Single and Liking It To promote their latest show Single Ladies premiering May 30, VH1, in partnership with Yelp and Bluefly, has
By Invoke
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