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Archive for the ‘Thought Leadership’ Category

The end of the traditional Super Bowl ad

clockFriday, February 3rd, 2012 Thought Leadership, Marketing/Advertising, Client Work, Mobile, Client Work, Social Media, News, Trends, Thought Leadership, Virals | Leave a Comment

The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

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Posted in Marketing/Advertising, Mobile, Social Media, Trends, Virals | No Comments »
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Paying attention to pins — why brands need a Pinterest strategy …

clockTuesday, January 31st, 2012 Thought Leadership, Design, Thought Leadership, Marketing/Advertising, News, Invoke, Press, Thought Leadership, News, Trends | Leave a Comment

… and how I made my purchase @Coach. Within 15 mins I had made up my mind to buy something at Coach and not something small — something of significance — for the person I love the most in my life. I’d never purchased anything at Coach before. I didn’t even know where the nearest [...]

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Posted in Design, Marketing/Advertising, News, Press, Thought Leadership, Trends | No Comments »
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Keep doing what you do online, but do it for a cause

clockMonday, January 30th, 2012 Invoke, Charity, Thought Leadership, Development Trends, Invoke, Invoke, Just for Fun, Invoke, Press, Client Work, Social Media, Thought Leadership | Leave a Comment

We here at Invoke love working with technology and great causes, for a combined result of social campaigns for good. Below we’ve outlined some the latest projects that use social tech to support charities in need. Charity Swear Box Do you curse a lot? Do you curse a lot on Twitter? Just like if you [...]

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Posted in Charity, Development Trends, Invoke, Just for Fun, Press, Social Media, Thought Leadership | No Comments »
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Hooray, you can read the Invoke newsletter!

clockWednesday, January 25th, 2012 Thought Leadership, Blogging, Invoke, News, Invoke, Press, Invoke, Vancouver | Leave a Comment

Do you ever wonder if everyone knows something you don’t? Well, now you don’t have to. Sign up for Invoke’s monthly newsletter to stay connected to all the best, most exciting Invoke news and all our insights about our staff and the tech industry. Learn more about our latest app, projects and employment opportunities. Plus, meet Invokers and watch awesome videos of them [...]

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Posted in Blogging, Invoke, News, Press, Vancouver | 1 Comment »
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Social marketing campaigns to learn from for Chinese New Year

clockFriday, January 20th, 2012 Thought Leadership, Marketing/Advertising | Leave a Comment

Chinese New Year, also known as the Lunar New Year, is Monday, Jan. 23 this year! There are many important traditions and customs that go along with the new year, such as eating certain foods, decorating a certain way, eating, avoiding certain activities, cleaning your home, eating, receiving (and giving) red pocket money, and oh [...]

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