Many of us have been touched by the stories of people affected by cancer. With the advent of social media and social technology, connecting with survivors, discovering a community for support and fundraising online has never been easier.

As HootSuite’s parent company, we’re happy to humbly state that there are some pretty exciting things happening with Invoke as well. A few of our fine ladies and gents are gunning to get their panel applicaitons accepted for SXSW 2011, so they can represent some of the amazing things getting done within our four walls.

Last week, Invoke partner Dario Meli was interviewed by Agency Record in a series they call On The Record. The open format interview covers Dario’s role at Invoke, HootSuite, Vidrollr and even the future of Twitter and social media.

This is Part 2 of a two part series focusing on Facebook’s API and using it to create Facebook applications for brands.

Glee first stepped on the musical theater television screen nearly one year ago (May 2009). As a television show, their marketing efforts were one of the first to push for a dominant online presence. They recognized the shift from passive to interactive TV and were one of the first television shows to direct viewers online. This occured via blogs and social media sites like Facebook and Twitter, with fans taking up the charge on other social media sites like Tumblr.