twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
It’s become customary for agencies and brands to jump in bed with the hottest new technology. Get the latest digital “gadget,” and figure out the strategy later. But when Invoke Media CEO Michael Smit joined a panel on leveraging mobile technology at last week’s WavefrontAC Business Summit, the trend that emerged was how to make
By Lima
Over on our agency side of Invoke Media, we’re starting to hear a certain request from clients more and more often. They’re asking for responsive design. And we can’t blame them – we’re demanding responsive design in the products we’re building in our incubation company of Invoke Labs, too. But let’s dig a bit beyond
By Lisa
Oh the times they are a-changin’. In case you missed it, last week we announced the launch of our dedicated product incubation arm, Invoke Labs, and this week we’re proud to announce some more great news: Michael Smit has joined the team as CEO of Invoke Media! Over a very special “Welcome to Invoke” Waffle
By Invoke
Never before has the old Apple slogan been more apt in describing the current app economy. For almost anything you can think of, “there’s an app for that”. This is corroborated by a stat recently published on GigaOm revealing that Apple’s App Store saw a record number of app downloads this past holiday season and
By Lima
Reaching out to influencers is a crucial and worthwhile step in building a community, as we testified in our last post Courting brand & product power users: It’s not a one night stand. Before approaching a power user to join your group though, be clear on the ask. How are you hoping to benefit from
By Lima
What’s so exciting about the new iPad Mini? At first glance…maybe not so much after all. Despite the buzz prior to the official announcement from Apple last week, our initial impressions were lukewarm. Cheaper than the iPad but hardly a steal, the Mini doesn’t seem quite as disruptive a device as its big brother was
By Lisa