So many start-ups have sprouted in New York so often it is too overwhelming to keep track of them. It is easy, however, to realize there are some major trends in the types of businesses that launch in various areas. Silicon Alley is the US capital of finance, food, advertising, theatre, and fashion (to name [...]

We here at Invoke love working with technology and great causes, for a combined result of social campaigns for good. Below we’ve outlined some the latest projects that use social tech to support charities in need. Charity Swear Box Do you curse a lot? Do you curse a lot on Twitter? Just like if you [...]

If only Abraham Lincoln could use today’s technology to help him answer life’s tough questions. Questions like “Where did I leave my top hat?” or “Four score and 7 years… or just 87 years?” Luckily we’re offering up several promo codes for the beautifully designed and especially useful Magic Answer Ball app by The Onion, [...]

Over the last few months, food truck operators across North America have been busy submitting their videos to the Eat St. contest, telling their stories and hoping to get their cart featured on an episode of the show. An influx of submissions resulted in 67 trucks from all over the US and Canada vying for [...]

It seems as though major brands are paving the way for a  more immersive and interactive experience to engage their customers. Though augmented reality has been on the forefront of tech minds for years now, we’ve only recently started to see some incredible applications of it. Here are a few campaigns that really made us [...]