Think you have a million dollar idea but don’t know where to start? Well, guess what, everyone has a million dollar idea. Most have more than one — so how do you get from idea to product. If there’s one thing I’ve learned about leading our team at Food.ee, it’s that building a new product is [...]

A few months back we announced that Eat St. was teaming up with Invoke’s contesting platform, memelabs, to launch a North America-wide contest in search of the next big food truck. The lucky winner gets a professionally filmed segment that may even appear on an actual Eat St. episode. The primary lesson gleaned form this [...]

In an era rife with buzzwords about how to interact with real people online (engagement, customer relationship management), it can be easy for marketing campaigns to feel and sound increasingly impersonal. But we’ve witnessed two refreshing campaigns by O.B. Tampons and Wimpy (the South African fast-food franchise) that especially hit the mark when it comes [...]

When non-profits are building social media strategies, we always recommend using the many free and low-cost onlines. Using social media, non-profits can better spread their messages and reach a wider audience. But where to start? With so many tools, and a new platform poping up everyday, the Internet and digital space can be overwhelming for [...]

We always feel fortunate to be a part of Vancouver’s tech community — at every meet-up, conference or event, there are plenty of tech nerds just like us who come together to share  insights, knowledge and expertise in a mass collaborative effort to helps us all grow as individuals and as teams. It’s pretty safe to [...]