Remember when Gary V. was asked about the ROI of social media, and his famous reply was ‘Well, what’s the ROI of your mother?” Some of his wacky statement still holds true, as social media is not a one way push medium but rather based on building relationships and valuable engagement. It’s about building and [...]

With backgrounds in journalism, new media and technology, it’s no wonder the co-founders of Storify, an easy-to-use social media storytelling tool,  Xavier Dammam and Burt Herman created a product that easily allows any user to curate and compile social media messages. When placed together, these messages powerfully capture an event as well as the community [...]

NBC Partnered with Invoke to Build Social Gaming Applications to Create Customized Experiences for Fans of ‘The Voice’ New York, NY (April 30, 2012) – NBC selected Invoke Media to help power its interactive marketing strategies for the popular television series, ”The Voice.” Invoke was also selected to build applications for NBC’s ”Awake” and the [...]

May is turning out to be a busy month in terms of tech and digi events and conferences! Below we have put together a list of upcoming events in Vancouver and New York we think would be worth your while. From networking and tech fairs, to dev conferences and digital summits, we’ve got it covered. [...]

Rosalyn Macdonald is an account manager at Invoke.  Here at Invoke we’re a busy bunch — we like to work, play, and then maybe work some more. Amidst the chaos though you’ll find we’re focused on quality products and performance, and keeping our clients happy. Over the last few years I’ve learned how to fit [...]