Music Direction, an Invoke Partner, is sponsoring Celebs for Kids. Celebs for Kids is a celebrity fund raising initiative for LUPUS and the Arthritis Society. The funds raised through Celebs for Kids provide support for the Ross Petty Research Chair in Paediatric Rheumatology, which is leading the way in research into rhumatic diseases of childhood…

Posted by Jenn Lowther

The Invoke site redesign has been in the works for a long time. And I have to say, in my opinion, its been worth the wait, I love what the team has come up with!!

I want to send out a special thanks to some of the talented designers and developers that we’ve had work on our site. Our lead designer Paul Donnelly did the website design and all of the awesome flash pieces that we’ve included in the site. Eric Puchmayr is responsible for the front end development and testing and James Wilson, for creating our hot new logo.

So take a look around and let us know what you think.

Invoke Media has just launched a new Facebook application for memelabs- memelabs is a user generated video contest platform. They wanted a facebook application that would allow them to integrate their contest platform with Facebook. The application that was developed allows users to watch and vote for videos that have been submitted to one of the memelabs contests. You are also able to share it with friends, see the videos that you’ve voted for, see the videos that your Facebook friends have submitted to the contests, update your memelabs profile, and see what friends you have on Facebook that are also registered with memelabs…

With the Holiday season in full swing and the Holiday break fast approaching, Invoke would like to take this time to wish everyone a very Happy Holiday season. 2007 has been a great year here at Invoke - from moving to our new office location and the addition of a slew of new crew members, to the launching of several exciting projects. We have a lot to be thankful for this year. I would like to thank the staff at Invoke and our wonderful clients for making all of this possible and we look forward…

The CBC has just published and article by Jesse Hirsh that looks into Facebook�s new advertising platform, Beacon. Beacon allows advertisers to install a small piece of code on their website that allows Facebook to track their users on these third party sites. This information is then imported into Facebook through recommendations in your friend�s newsfeeds and on your profile page. For instance, if I go to Ebay and buy The Life of Pi, this information will be imported to Facebook and disseminated amongst my friends by letting them know I just made this purchase. This advertising mechanism leverages the powerful force of word-of-mouth advertising…