While advertisement is heavily relied upon by numerous industries to turn profit, Kevin Ryan, founder and CEO of Gilt Groupe, has devised a new and innovative way to conduct e-commerce. Now, his customers do more than just sift through an online catalog, his new model has them fully experiencing an entirely new lifestyle online.  Ryan [...]

Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference [...]

Invoke is proud to announce the launch of the Hemispheres Wine Guild site. Our amazing design and development team has crafted an appealing, user-friendly site to attract new business and provide a value-added wine exploration experience for existing members.

Hemispheres Wine Guild members receive top quality wine not available anywhere else, hand-picked by a wine expert, and delivered to their door.

Invoke is preparing to launch a new online ordering software specifically designed for catering businesses and restaurants. Through EATS, a wholly owned subsidiary of Invoke, Invoke is preparing for the launch of the new version of the EATS software. Eats is a web based ecommerce solution for the easy meal prep industry with an integrated Point of Sale system.