The Super Bowl is one of the largest televised events in the United States attracting more than 100 million viewers during the game. This is an advertiser’s paradise – when else will you get your target audience together and situated in front of a screen for 3+ hours? According to the LA Times, companies are [...]

Over the last few months, food truck operators across North America have been busy submitting their videos to the Eat St. contest, telling their stories and hoping to get their cart featured on an episode of the show. An influx of submissions resulted in 67 trucks from all over the US and Canada vying for [...]

Tumblr, the blogging platform, is gaining mainstream traction. On the site’s about page you can see that the number of posts, blogs and posts per day (approx. 29,971,028 posts a day) demonstrates just how many folks are using the platform. There are so many things we love about Tumblr: it’s heavily visual, and can be [...]

Invoke has another new face, in another new city, joining the team in New York and Vancouver. Louis D. LoPresti II will heads up Invoke’s west coast businesses development and strategy team and be situated in Los Angeles. Here’s what he has to say about joining Invoke’s ranks. When I met Invoke’s CSO, Dario Meli, a [...]

Videos tell amazing stories — they show us natural disasters and tragedy, amusing snippets of people’s lives and talents, and connect us with products or ideas using the latest technology. We love videos that push the boundaries of advertising or marketing, and videos that show us something we didn’t consider before. The freshest videos on YouTube [...]