Invoke has always had a holistic approach to the internet. Creating a nice website for someone is a good thing, but that’s not enough. Strategy and creation are critical to produce a product, but promotion and marketing are what justify the creation of the product. Simply put, if you build it and nobody comes, there wasn’t really any point in building it in the first place. Realizing this, Invoke was active in web 1.0 marketing channels such as Search Engine Marketing, Online ad buying, and email marketing. Web 2.0 has vastly expanded the 1.0 channel mix for online marketing through newer offerings like blogging, video (viral), microblogging/twitter, social networking sites, facebook applications / open social applications etc.

Optimizing your website load time can be an important factor when it comes to overall potential for you websites success. Todays average web surfer is impatient and needs to have an interaction with your website within few seconds.

This will be the first in a series of three articles examining which online marketing initiative, organic SEO or PPC, will offer the best results for your online business requirements.

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One critical element of internet marketing is performing proper SEO on your website. When optimizing your website, there are many on-page and off-page elements…