Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

The first week of May marks Open Source Week. Here in Vancouver, Microsoft is helping organize  six events including a Joomla User Group Meet-Up, a Drupal evening mixer , a full day of WordPress, a Linux User Group meeting, and an afternoon of Show & Tell: Storytelling for a Web Made World hosted by The Museum of Vancouver and lastly the sold [...]

Leading up to the sold out Make Web Not War conference May 7 in Vancouver, we decided it would be great to ask some speakers to answer a few questions because we just had to have a sneak peak. In the few weeks before the conference, we’ll reveal their insightful answers. Today we’re lucky to [...]

Invoke has always had a holistic approach to the internet. Creating a nice website for someone is a good thing, but that’s not enough. Strategy and creation are critical to produce a product, but promotion and marketing are what justify the creation of the product. Simply put, if you build it and nobody comes, there wasn’t really any point in building it in the first place. Realizing this, Invoke was active in web 1.0 marketing channels such as Search Engine Marketing, Online ad buying, and email marketing. Web 2.0 has vastly expanded the 1.0 channel mix for online marketing through newer offerings like blogging, video (viral), microblogging/twitter, social networking sites, facebook applications / open social applications etc.