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Archive for the ‘Communication’ Category

Getting Creative with Your Online Campaigns

clockThursday, July 10th, 2008 Communication/Advertising | Leave a Comment

We are absolutely inundated with marketing and advertising messages from the time we wake up to when our heads hit the pillows at night. But, even with all this time, money, and effort that goes into these traditional and online campaign, unaided recall of most advertising is abysmal. Think about it can you name and ad or two that you’ve seen in the past hour. Didn’t think so.

Our brains receive so much information, they have learned to tune out things that are unimportant. Unfortunately, advertising and marketing quite often falls into this realm. In order to make sure that your message breaks through this filter, it needs to be unique and stand out from the rest of the noise.

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Posted in Advertising | No Comments »
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Wikipedia = FAIL (sort of)

clockWednesday, July 9th, 2008 Communication/General, just for fun | Leave a Comment

One of the biggest arguments against the use of Wikipedia as an academic resource is that you might just look at the page for the 15 seconds that the page contains blatantly erroneous information.

At this point i don’t recommend Wikipedia for any type of research regarding Archie and his gang from Riverdale

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Posted in General, just for fun | No Comments »
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10+1 tips to optimize your website for speed (or how to keep your visitors from hating you)

clockTuesday, May 6th, 2008 Communication/Search Engine | Leave a Comment

Optimizing your website load time can be an important factor when it comes to overall potential for you websites success. Todays average web surfer is impatient and needs to have an interaction with your website within few seconds.

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Posted in Search Engine | 3 Comments »
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Nau Closes its Doors

clockFriday, May 2nd, 2008 Communication/General | Leave a Comment

This is a less than excellent day in the world of sustainable companies. For those who dont know, Nau was founded by ex-Patagonia and ex-Nike executives with the goal of creating a world class sustainable outdoor apparel company whose ideals fused those of their previous employers…

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Posted in General | 1 Comment »
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Invoke Sponsors Tazzu WordPress Camp

clockWednesday, April 30th, 2008 Communication/Blogging, events | Leave a Comment

We’ve always been pleased to be part of the tech community in Vancouver and have forged some really great relationships, some that go beyond work, so we’re proud to have been able to throw a little sponsorship love to our good friends at Tazzu.

Take a look at the presenters, they all look great.

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Posted in Blogging, events | 2 Comments »
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