Posted by Dario Meli

This is a less than excellent day in the world of sustainable companies. For those who dont know, Nau was founded by ex-Patagonia and ex-Nike executives with the goal of creating a world class sustainable outdoor apparel company whose ideals fused those of their previous employers.

World Changing has the details posted and you can read up on the how’s and why’s of the companies failure. Many excellent things can come from a failure as long as you pick yourself up and get back to work on enabling your vision. Lets hope the great people who worked at Nau can do this.

And if you happen to have several million dollars kicking around and want to come to the aid of a great company I’m sure there is an opportunity to do so.

To follow-up to Jenn’s post on the branding issues of global warming i just came across an excellent example of branding turned on its head. OK, more like its side.

The Register reports on FHD’s proposed new brand for the UK Office of Government Commerce and its received some interesting feedback. Seen right-side up the logo looks fine:

Modern media buyers aren’t just buyers; they’re planners and strategists, too. This makes us even more valuable than ever before. But we can’t breathe a sigh of relief now that economists say we’re back in demand. We must stay on our toes. The last thing we want is for the next DIY campaign to be of the job-search variety.

A professional, corporate site costs about $10,000 per page. Wanna know how and why?

Tracey can now showcase her excellent work with weddings, children, and her own original Polaroid pieces that have been featured in galleries around Vancouver.