Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference [...]

The Make Web Not War conference is May 7 in Vancouver.  We’re excited about this event so we thought we’d  give a few of the speakers brief Q&A ahead of time. Today we’re lucky to hear from Jamie Garratt and Lauren Bacon. Questions with Jamie Garratt Garratt is the president of Idea Rebel and is responsible [...]

We were lucky enough to get two more speakers from the upcoming Make Web Not War conference to answer a quick and informative questions for us with their most interesting thoughts and opinions. This time we spoke to Mark Reale and Brendan Sera-Shriar. Questions with Mark Reale Mark Reale is the director of research and development [...]