Do you ever wonder if everyone knows something you don’t? Well, now you don’t have to. Sign up for Invoke’s monthly newsletter to stay connected to all the best, most exciting Invoke news and all our insights about our staff and the tech industry. Learn more about our latest app, projects and employment opportunities. Plus, meet Invokers and watch awesome videos of them [...]

It’s not every day you get to hear talented marketing vets Mitch Joel, Bill Taylor, Avinash Kaushik, Gary Vaynerchuk and Guy Kawasaki in the same place on the same day. On June 9 I was fortunate enough to attend the Art of Marketing conference where these experts shared their knowledge. Their combined messages reflect those [...]

Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your [...]

It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference [...]