On the heels of the success of our popular Twitter client, HootSuite, Invoke is excited to announce our newest offering, Vidrollr, a video conversation tool. Vidrollr is an online conversation space which provides highly desirable and unprecedented opportunities for both companies and advertisers.

While product manager Nadia Nascimento carries the Invoke spirit to Digifest in Los Angeles next week, our illustrious business strategist, Dario Meli, will be attending ad:tech in New York City, from November 4th through 6th.

Japa Dog is a hot dog stand located on the corner of Burrard & Pender, in downtown Vancouver. Yesterday Japa Dog joined Twitter and, at around 9pm, called for a “tweet meet”:

Japa Dog tweet meet! Meet and eat Japa Dog! Tomorrow 12 Mar at Burrard Pender

It was their fourth-ever Twitter update.

They say ‘the devil is in the details’ and thats no cliché. Well maybe it is a cliché but its also a statement of fact. Here are a couple lovely examples of people just getting it wrong and apparently nobody able to catch it before it ‘goes live.’

Invoke has always had a holistic approach to the internet. Creating a nice website for someone is a good thing, but that’s not enough. Strategy and creation are critical to produce a product, but promotion and marketing are what justify the creation of the product. Simply put, if you build it and nobody comes, there wasn’t really any point in building it in the first place. Realizing this, Invoke was active in web 1.0 marketing channels such as Search Engine Marketing, Online ad buying, and email marketing. Web 2.0 has vastly expanded the 1.0 channel mix for online marketing through newer offerings like blogging, video (viral), microblogging/twitter, social networking sites, facebook applications / open social applications etc.