Growth strategies for agencies, in this particular economic climate, are complex and necessary — and they will come from smaller, leaner business units. Leveraging a digital toolbox with limited internal resources and trimmed capital is undoubtedly challenging. However, it is the opinion of this Strategist that one must first decide if one actually has the [...]

Incorporating social media strategy into an organization can be daunting for small businesses. Unlike traditional marketing methods, social media puts control in the hands of the customers. While there is always the risk of the message going awry, utilizing social media wisely can ensure the benefits significantly outweigh the risks. Social media is communication 2.0. Leverage your consumer [...]

It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference [...]

What is the only thing between you and a glitzy and glamorous trip to NYC with three of your best friends? One photo. Invoke is excited to announce a new memelabs photo contest: Single and Liking It To promote their latest show Single Ladies premiering May 30, VH1, in partnership with Yelp and Bluefly, has [...]

Videos tell amazing stories — they show us natural disasters and tragedy, amusing snippets of people’s lives and talents, and connect us with products or ideas using the latest technology. We love videos that push the boundaries of advertising or marketing, and videos that show us something we didn’t consider before. The freshest videos on YouTube [...]