Leila Pejman is a producer and storyteller whose work encompasses content creation, communication and social media, topped off with expertise in the mobile space. Leila offers a unique perspective on technology and how it influences and interacts with pop culture. She also enjoys exploring and discussing how that affects society. Her dream dinner party is to [...]

The peeps at Invoke have settled into the new office space and are looking forward to making it feel more like home. With a team composed of a lot of foodies, and with more than a few team members working on food-related products like Food.ee and the Eat St. App, it’s been our experience that [...]

What if your grade relied on how many tweets you sent out during the semester? Sound crazy? It’s not unheard of these days. With the proliferation of social media and social networking sites, professors are finding ways to integrate social media and digital platforms into the classroom. From class Wikis and course-specific hashtags, to tweetups, [...]

Google is well known for its ability to get great results from its staff. There are a number of ways Google achieved success, but one of the well-known tactics is 20 per cent time, an opportunity for every employee to use 20 per cent of their time toward a project that they think will help [...]

Are you on Facebook? Twitter? Flickr? More importantly, do you need to be? Having a presence on every single social media is not only time consuming, it exhausts valuable resources.  Deciding which networks your brand should be on is now easier, with CMO’s Guide to the social landscape. From Tumblr to Facebook, the guide is [...]