01/04
twenty thirteen
More than a list of food items, a menu is a catalyst for conversation. You pore over it, imagining just what the Dynamite Prawn and Mango Roll or Grilled Chicken Caesar Salad will taste like. You question your fellow diners on their recommendations and choices, before locking in your own order. Perhaps you discuss the…Read More »
By Invoke
Latest Posts
16/10
twenty twelve
Social TV is not a disruptive technology: Invoke at Digital Hollywood LA
Social TV as a concept that isn’t all that novel. Water cooler chats around entertainment properties have permeated social circles for ages, but the introduction of “second screen” devices has provided new context around how that conversation is conducted. While tech blogs are diligently covering every advent in this brave new world, heralding second screen
By Invoke
02/10
twenty twelve
America’s overwhelming support for AOL Homepage for Heroes
This past summer, AOL users rallied around Homepage for Heroes , sending personalized letters to U.S. troops around the world through an easy-to-use site designed and developed by Invoke. We’re thrilled to announce that as a result of the campaign, Americans sent nearly 18,000 letters to veterans and wounded warriors around the world. The site also
By Invoke
17/09
twenty twelve
Single Ladies garners a Mark Award nomination for memelabs contest
Single Ladies and VH1 still have reasons to celebrate after the closure of their enormously successful online contest last year. The Single and Liking It photo contest, powered by memelabs, is nominated for the Mark Awards for Marketing Excellence in the program promotion and tune-in social media/viral category. Other nominees include the Game of Thrones
By Allison Vail
15/05
twenty twelve
Invoke powers new microsite for Moto Guzzi
Last month we announced Invoke was hired by Piaggio Group Americas (PGA), the North American importer of iconic Italian motorcycle and motor scooter brands Moto Guzzi, Aprilia, Piaggio and Vespa, to help power its interactive marketing strategy. Today we’re proud to announce our most recent project with PGA’s legendary motorcycle brand Moto Guzzi, its new online
By Invoke
30/04
twenty twelve
Invoke creates customized experiences for fans of NBC’s ‘The Voice’.
NBC Partnered with Invoke to Build Social Gaming Applications to Create Customized Experiences for Fans of ‘The Voice’ New York, NY (April 30, 2012) – NBC selected Invoke Media to help power its interactive marketing strategies for the popular television series, ”The Voice.” Invoke was also selected to build applications for NBC’s ”Awake” and the
By Invoke
17/04
twenty twelve
Digital Dialogue: OPUS Hotels integrates social media into guest experience
[Update May 4, 2012: The winner is Sanaz (@sanazj)! Thank you to everyone who entered! Stay tuned for more contests and giveaways on the Invoke blog!] Social media and technological developments affect more than just the agencies and tech companies that use them. From major brands like Coca-Cola and McDonald’s, to small, independent
By Invoke
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