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Fan communities and the culture of sport in the online world

clockTuesday, May 31st, 2011 Thought Leadership, Branding, Invoke, Charity, Thought Leadership, Development Trends, News, Events, Thought Leadership, Marketing/Advertising, Client Work, Mobile, Invoke, NYC, Invoke, Press, Client Work, Social Media, News, Trends, News, Twitter, Invoke, Vancouver, Client Work, Video | Leave a Comment

While many have compared the 2011 Canucks’ playoff run to the 1994 playoff run, a unique factor this time around is how social media is mobilizing the fan community. Social media is changing the way the fans interact with and consume sports. With the Stanley Cup finals upon us and tickets at prices we could [...]

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Posted in Branding, Charity, Development Trends, Events, Marketing/Advertising, Mobile, NYC, Press, Social Media, Trends, Twitter, Vancouver, Video | Comments Off
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Federal Election 2011 — social media tools to help you vote

clockMonday, April 18th, 2011 Invoke, Charity, Environment, News, Events, Invoke, News, Thought Leadership, News, Trends, News, Twitter, Invoke, Vancouver | Leave a Comment

On May 2, Canadians are given the opportunity to vote. And that’s exactly what it is —an opportunity. We are lucky to live in a democratic society, but some people still choose not to vote. The choice not to vote can arise because people don’t know which candidates align with their values or which candidates champion what they think is important.

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Posted in Environment, Events, Invoke, News, Thought Leadership, Trends, Twitter, Vancouver | Comments Off
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Summit at Sea starts – we’re on a boat

clockFriday, April 8th, 2011 Invoke, Charity, News, Conferences, News, Events, Invoke, Invoke, Press | Leave a Comment

“We help the most epic people in the world do more epic shit,” said Jeff Rosenthal, Summit at Sea cofounder.

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Posted in Charity, Conferences, Events, Invoke, Press | Comments Off
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Twestival supports local non profit — and sells out

clockFriday, March 18th, 2011 Invoke, Charity, News, Events, Invoke, Invoke, NYC, Invoke, Press, Client Work, Social Media, News, Twitter, Invoke, Vancouver | Leave a Comment

On March 24 the annual twitter festival, Twestival, is back in Vancouver. This year’s event supports local not for profit organization Beauty Night Society, and is hosted at a stunning venue, the Vancouver Lookout. The sold out event is sure to bring together Vancouver’s finest tech and Twitter happy crowd.

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Posted in Charity, Events, Invoke, NYC, Press, Social Media, Twitter, Vancouver | Comments Off
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End of Movember Updates from Team Massive Walrus

clockWednesday, December 1st, 2010 Invoke, Charity, Invoke, Just for Fun, Invoke, Vancouver | Leave a Comment

Invoke & memelabs are so thrilled to once again have participated in helping to raise awareness for Movember. The memelabs platform was used the by Movember foundation for a hugely successful video contest. And Invoke/HootSuite raised funds by forming the Massive Walrus. We’ve been watching the men in our office cultivate and grow some impressive and well truth be told rather distracting moustaches.

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