Permanent Search Engine Ranking

October 20, 2005 Thought Leadership, Search Engine | Leave a Comment

Client Question: After redesigning our site we want to make sure our search engine position on Google stays the same. How can we do this?

Answer: Internet marketing can be broken into Pay Per Click (PPC) and Search Engine Optimization (SEO). PPC entails placed paid ads where the advertiser pays for every user that clicks on their link, while SEO’s goal is to acquire top results for the “free�? listing results. A common misconception about SEO is that once you have achieved your place in an engine, you own it.

Skinworks Appoints Invoke Media for Search Marketing

October 17, 2005 Invoke, Press | Leave a Comment

Clinic sees a need for SEM to stay competitive online

Chief executive Eric Schmidt estimates that Google won’t manage to index all the world’s information until around the 24th century.

October 11, 2005 Thought Leadership, Search Engine | Leave a Comment

It could take 300 years to index all the world’s information and make it searchable, Google’s chief executive Eric Schmidt predicted on Saturday at the Association of National Advertisers annual conference in Phoenix.

“We did a math exercise and the answer was 300 years,” Schmidt said in response to an audience question asking for a projection of how long the company’s mission will take. “The answer is it’s going to be a very long time.”

AdRants

September 30, 2005 Thought Leadership, Blogging, Thought Leadership, Communication, Thought Leadership, Search Engine, Thought Leadership, Virals | Leave a Comment

This is an excerpt from the AdRants blog: On Wednesday at OMMA East, GMD Studios CEO Brian Clark, whose agency does work for Audi, said, on a a panel, that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The [...]

Google Blog Search

September 28, 2005 Thought Leadership, Blogging, Thought Leadership, Communication, Thought Leadership, Search Engine | Leave a Comment

Google Blog Search – What some pros say By now I’m sure everybody has heard about Google’s new blog search (http://blogsearch.google.com) – currently in beta testing. Here’s some feedback from search engine watch on the first 2 weeks of testing Google’s new blog search.