Archive for March, 2012

31/03

twenty twelve

3 tools to make maintaining your brand's social media profiles easier

Maintaining active and updated social profiles is essential to any social media marketing campaign. Many community managers can feel overwhelmed with the amount of time and energy it takes to continually update multiple social profiles. The Internet can be a very distracting place! Emails can pile up in no time, tracking multiple social profiles can seem overwhelming

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By Invoke

27/03

twenty twelve

2 days until the Facebook Timeline switch — is your brand ready?

Come March 30, every brand Facebook page will have to change their Facebook brand page to the new Timeline design. Individual users, customers, are accustomed to the new Facebook look as most people have made the switch and now it’s the company pages turn to engage customers with the new Timeline for brands. To help

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By Invoke

26/03

twenty twelve

Cheap drinks & great company — after #SXSW event in NYC

Friends in NYC and elsewhere across the globe, I’m so excited to announce Invoke East will be co-hosting an event this Wednesday to celebrate all of the new friends we made at SXSWi this year. We’ve appropriately dubbed it a post-mortem, since many of us have been in a state of social extinction since we

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By Invoke

26/03

twenty twelve

Developer 101 — four tips for developing successful projects

Ping Tan is web developer at Invoke and Food.ee. Having spent several years in the web development field, I have been involved in successful and quick turnaround projects, as well as dreadful projects that lasted months and months. These projects varied with regards to heavy revision, poor estimation, communication, and planning. Below, I’ve outlined a

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By Ping Tan

23/03

twenty twelve

Represent yourself accurately in everything you do

I was just inspired by two ideas. The first was presented in a TED Talk by Simon Sinek called How Great Leaders Inspire Action. The video’s embedded at the end of this post, check it out after you’re done reading. The second was in Duct Tape Marketing’s audio podcast. They had Kate Smith as a

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By Invoke

17/03

twenty twelve

QR codes: why they are failing and what the future holds

If you ask someone what they think the latest trend is with digital technology, chances are they will say QR codes. But upon a deeper look, these two-dimensional codes aren’t all they’re shaped up to be. With promises of higher levels of engagement and a whole new way of interacting with the passive customer glamorizing

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