Archive for May, 2011

31/05

twenty eleven

Fan communities and the culture of sport in the online world

While many have compared the 2011 Canucks’ playoff run to the 1994 playoff run, a unique factor this time around is how social media is mobilizing the fan community. Social media is changing the way the fans interact with and consume sports. With the Stanley Cup finals upon us and tickets at prices we could

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By Invoke

30/05

twenty eleven

Get Schooled wins at the 2011 Ex Awards

Get Schooled Foundation’s Get Schooled National Challenge & Tour  won the Silver Ex Award for Best Activation of a Cause Sponsorship/Tie-in at the Event Marketer summit May 16. The Ex Awards recognize the best of the best in experiential marketing and had more than 800 entries. The category recognizes the best philanthropic event campaign and

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By Invoke

28/05

twenty eleven

Ten ways to get more Twitter followers

Twitter has become one of the most popular and most powerful social media platforms. When used successfully, Twitter can expand the reach of your brand and your organization. By leveraging the social networks of others, companies are taking advantage of Twitter’s marketing potential. Generating a large network of followers is the key to reaching your

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By Invoke

27/05

twenty eleven

Vote for Invoke! We're up for an Urban Culture Conference award

The deadline is looming to push Invoke Media into the next round of voting in the Urban Culture Conference award. We’re sitting third in line for being the best social media agency  in Vancouver. We need more votes to make it to the next round and the cutoff is June 1. You can vote for

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By Allison Vail

25/05

twenty eleven

Must-attend digital events in New York and Vancouver this June

It’s nearly summer and that means it’s time to head out into the sunshine and frolic about. Unless you work in the marketing, advertising or digital industry, then you’re attending one or more (Or all?) of these amazing events. Here’s some to consider: What: Interlink Conference Where: Vancouver When: June 2-4, 2011 Why: Any conference

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By Invoke

23/05

twenty eleven

Contesting as a social media strategy. Part two: How?

Thank you all for the positive Twitter feedback regarding part one in this series, Why use contesting as a social media strategy. If you haven’t read it, give it a quick read before diving into this post, which covers how to use contesting to promote your brand or marketing campaign. Memelabs is the leader in

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