Developers
13/06
twenty thirteen
We’ve been closely following the process of the inaugural Nike+ TechStars partnership ever since Sprout, one of our Invoke Labs products, was selected as one of 10 startups to participate in their immersive three-month program. When the last-minute opportunity came up to check out the Nike+ Accelerator Demo Day this week, I jumped at the…Read More »
By Keith Ippel
Archive for November, 2010
24/11
twenty ten
Black Friday Social Media Round Up
Like last year, retailers are taking advantage of all channels this holiday season, especially when it comes to Black Friday. Not only are companies looking to Twitter and Facebook to promote in-store or online deals, but they are also branching out into mobile gaming and holding more platform-specific contests or giveaways. Here a quick look at what’s to come this Friday, one of retail’s busiest days of the year.
By Invoke
23/11
twenty ten
Family Dollar Contest Open for Voting
We asked them for stories that would tug on our heartstrings, and they certainly gave them to us! Family Dollar’s Holiday Dream Dash contest, which launched earlier this month, received hundreds of text submissions from families across the country, and now it’s time to decide who wins the grand prize – a 90-second shopping spree through Family Dollar!
By Invoke
18/11
twenty ten
Study: 60% Travelers Use Social Media Over Phone or Email
Sheraton Hotels recently commissioned a survey in the U.S., U.K., and China that revealed 60% prefer to use social media (instead of phone or email) to connect with family and friends while traveling.
By Invoke
17/11
twenty ten
New Facebook Campaign: Commit a Minute to Safety
Especially around the busy holiday season, unintentional injuries can be greatly reduced with simple actions. For this reason, Underwriters Laboratories (UL), an independent product safety certification organization, has partnered with actress Debra Messing for a new national campaign: Commit a Minute to Safety.
By Invoke
15/11
twenty ten
Video: Anticipating the American "Top Gear"
Just a couple of weeks to go until the premier for the American Top Gear, and HISTORY has launched a special promotion featuring a fleet of exotic cars turned into taxi cabs. As seen on the street at SLS Hotel in Beverly Hills or this week at Bryant Park’s taxi stand, the model cards are brandished with HISTORY and Top Gear logos, and, of course, taxi cab yellow.
By Invoke
12/11
twenty ten
Social TV: Will Conan's Social Media Success Turn Into Viewership?
Earlier this week, Conan O’Brien’s premier on TBS pulled in over 4 million viewers – over half of which were 18 to 34-year-olds, following massive promotions, a stand-up tour and Conan’s recent social media success on Twitter, where he has over 1.8 million followers. But what does the social media effort actually translate into for viewership?
By Invoke
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