Last week, Invoke partner Dario Meli was interviewed by Agency Record in a series they call On The Record. The open format interview covers Dario’s role at Invoke, HootSuite, Vidrollr and even the future of Twitter and social media.

Ariba – It’s Friday! To wrap up the week, here is a quick list of our favourite finds on Twitter this past week.

Social media has become a powerful tool in the hands of average citizens, striving to achieve daunting tasks that were almost impossible 10 years ago.