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Archive for April, 2009

Three steps to karma points

clockMonday, April 27th, 2009 News, Awards, Invoke, Invoke, Vancouver | Leave a Comment

Today, we would like you to participate in a random act of kindness. It’s the final week of voting for New Media BC’s PopVox Awards, and Invoke has two products entered. We need your vote!

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Posted in Awards, Invoke, Vancouver | Comments Off
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What’s the Value of a Retweet?

clockMonday, April 27th, 2009 Invoke, Client Work, Social Media, News, Trends, News, Twitter, Thought Leadership, Virals | Leave a Comment

On Twitter, the retweet is emerging as the best indicator of relevance for users of the service.

Whereas successful community-building used to be about getting followers, the realization is dawning that big numbers do not guarantee mindshare. Thanks to myriads of mass follow tools available, the power of a massive following has diminished. At present, retweets are the best barometer for assessing one’s value on Twitter…

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Posted in Invoke, Social Media, Trends, Twitter, Virals | 5 Comments »
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BC Children’s Hospital: one of our favourite causes

clockThursday, April 23rd, 2009 Invoke, Charity, Invoke, Invoke, Vancouver | Leave a Comment

Each year, Invoke donates up to $100K in pro bono work. This year, we’ll devote much of this to Chip’s Not Dead Yet, a wonderful Vancouver-based event which supports the BC Children’s Hospital (BCCH). Yesterday evening, we were lucky enough to spend some time at the Hospital, learning about our cause firsthand…

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Posted in Charity, Invoke, Vancouver | Comments Off
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7 questions with Gerri Elder

clockMonday, April 13th, 2009 Thought Leadership, Blogging, Client Work, Thought Leadership, Communication, Client Work, Social Media | Leave a Comment

Gerri Elder is a one-woman force in social media. When she’s not busy with her nearly 5-year-old son, Gerri maintains a healthy and active following on Twitter as AbsolutelyTrue, which is also the name of her popular blog, and was briefly the number one Digger last month–one of the few women to have accomplished such a feat. Gerri’s active on Stumbleupon, Reddit, and Mixx.

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Posted in Blogging, Client Work, Communication, Social Media | 1 Comment »
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The 2009 Massive Technology Show

clockFriday, April 3rd, 2009 Client Work, Thought Leadership, Development Trends, News, Events, Invoke | Leave a Comment

The Massive Technology Show is Canada’s leading small business tradeshow and conference. This one day event shows companies with 1 to 250 employees how to embrace the power of technology. Massive is recognized nationally for its combination of practical, yet dynamic content. The informative technology displays, and the series of speaker presentations and panel discussions, make this one of the definitive events for small business.

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Posted in Client Work, Development Trends, Events, Invoke | 1 Comment »
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