As a follow up to the Blogathon Invoke participated in we received a very thoughtful thank-you from Plan Canada for the $2500 we raised which also acts as a promotional piece in their journal for their fund raising tools. We have no problem being made an example of:

By Dario Meli

Last night started with me heading over to the Shebeen for the W2 Fundraising Campaign Kickoff. I love the Irish Heather, but had not yet had the opportunity to go to the Shebeen. The Shebeen is located behind the Irish Heather – you actually have to walk through it to get to the Shebeen. The venue was beautiful and I thought the perfect location given the eclectic mix of the Vancouver Art, Technology, and Non-Profit communities. Given that it was a fundraising kickoff, you were asked for a small donation at the door – every little bit helps with these fundraising initiatives!

By Invoke

Chances are if you are a company, you have an online presence – even if you’re not the one that has created it. Consumers are alive and active online and are, in all likelihood, talking about your company. Companies need to be proactive in managing their online presence and a vital component of this is an interactive PR campaign.

Interactive PR is the use of online tools and technologies like: search engines, social bookmarking, new media relations, and blogging, to disseminate information about your company online. Allowing you to communicate directly with the general public, consumers, and potential prospects.

The following are key elements of any successful interactive PR campaign:

By Invoke