Fresh out of the Invoke Labs and hot on the heels of Claytorial, I am proud to announce the birth of our second meme-child, mini-meme.

We’ve opened up the possibilities of the award winning memelabs platform to even more potential users by creating mini-meme. We will be offering new brands, non-profits, and organizations the ability to run self-administered campaigns, allowing them to roll out contests quickly and effectively – enabling them to incorporate a contest into their marketing mix rapidly and seamlessly.

Claytorial is the latest release from our little hotbed of discovery and innovation, Invoke Labs. Its mission? To make complicated things simple.

A “Claytorial” is an animated video which uses colourful clay shapes to tell a story. They are designed to be friendly and accessible to all—they can explain an idea, promote a product, debunk a myth… pretty much whatever you need them to do.

tagga is a recently launched Vancouver startup that is poised to take on the competitive SMS industry. tagga is a mobile bookmarking platform that lets anyone tag real world items and web snippets to their mobile phone.To promote their launch, tagga approached Invoke looking for a new way to promote their startup online. The social media team at Invoke put our heads together and developed a fun and creative social media campaign for tagga.

Social Media Marketing slash Campaign Assistant – now that’s a mouthful! It’s also my new job title here at Invoke. Chello, my name is Kate LeGresley and what an amazing position I am in.

Being an assistant is my forte. An assistant is one who assists; a person who contributes to the fulfillment of a need or furtherance of an effort or purpose. I’m a team player and I’ll be doing my very best here for Invoke.