This post was inspired by my really good friend Will. I have a problem explaining my job to people who are not in the industry. I have known Will for quite a while at this point and when we get onto the subject of work, I’m pretty sure he still doesn’t completely get what I do. He understands the blogging part, project management, and the research, but when it comes to the other Social Media aspects of my job, not so much.

By Invoke

For the last few years the recording industry and RIAA have been fighting an uphill battle trying to keep their traditional model alive in an evolving market. The dinosaur analogy has been used over and over again as the industry tries to keep their share (and more) of the market through digital distribution. Disruptive delivery services like itunes, muxtape, lastfm, pandora, and the countless torrent sites have fully blown apart this market leaving “traditionals” scrambling to find acquisitions and partners in order to keep some market share.

By Invoke

Invoke has always had a holistic approach to the internet. Creating a nice website for someone is a good thing, but that’s not enough. Strategy and creation are critical to produce a product, but promotion and marketing are what justify the creation of the product. Simply put, if you build it and nobody comes, there wasn’t really any point in building it in the first place. Realizing this, Invoke was active in web 1.0 marketing channels such as Search Engine Marketing, Online ad buying, and email marketing. Web 2.0 has vastly expanded the 1.0 channel mix for online marketing through newer offerings like blogging, video (viral), microblogging/twitter, social networking sites, facebook applications / open social applications etc.

By Invoke