The CBC has just published and article by Jesse Hirsh that looks into Facebook�s new advertising platform, Beacon. Beacon allows advertisers to install a small piece of code on their website that allows Facebook to track their users on these third party sites. This information is then imported into Facebook through recommendations in your friend�s newsfeeds and on your profile page. For instance, if I go to Ebay and buy The Life of Pi, this information will be imported to Facebook and disseminated amongst my friends by letting them know I just made this purchase. This advertising mechanism leverages the powerful force of word-of-mouth advertising…
Calm Down - Facebook is Not The End of Privacy
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