Customer Relationship Management (CRM) software is the information hub within your business structure that allows your business to collect, update, and maintain all of your customer data and records all of this information in one centralized location that is accessible by the entire company. CRM software solves the needs of the Sales, Marketing, and Customer Service divisions within your company and enables the three departments to access and share data in order to improve your customer service levels.

A well functioning CRM software program enables your company to acquire new customers, increase the lifetime value of customers, and improve customer retention rates. Your custom CRM software will allow you to:

• Track customer needs, interests, and buying habits
• Track customer product purchases
• Increase repeat purchases, improve customer relationships, increase customer loyalty, decrease customer turnover, decrease marketing costs, and increase sales revenue.
• Increase customer satisfaction
• Improve communication channels in the organization ensuring that each department has required access to critical customer information.

Invoke Media is experienced in custom software design and development and develops high quality custom CRM software. Since it is possible that your custom CRM software will run your entire business, we believe that this is not the place for “one size fits all” solution and will develop a custom CRM software system that addresses your unique business requirements. The CRM software developed with us will have the following advantages:

• Scalability
• Functionality
• Security
• Usability

If you’re interested in working with us to develop the right CRM system for your company, please contact us for more information.

Customer Relations Management (CRM) Software

Customer Relationship Management (

Does your company have a product that would thrive in an online social networking community? If it does, you are in need of a custom social network application. There are many social networks that allow third party applications to run on their platform.

Google has recently announced the launch of opensocial. Opensocial is is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks:

• Profile Information
• Friend Information
• Activities

The social networks that have partnered with Google on this are: MySpace, Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle. This open platform allows you to develop a single application that will function within all of the above social networks.

Facebook is the fastest growing online social networking community with 42 million active members worldwide and is expected to surpass 60 million by the end of 2007. From September 2006 to September 2007 facebook increased its world wide ranking from 60th to 7th most visited website, and was the number one site for photos in the US, ahead of photo sharing site flickr, with over 8.5 million photos uploaded daily. According to Chris Hughes a spokesman for Facebook, “People spend an average of 19 minutes a day on Facebook.” This level of user interaction combined with its sizable user base, gives companies a huge incentive to try and leverage facebook for their own business. As facebook has grown, the company has opened up their platform to allow third parties the ability to create custom applications.

In order to properly leverage this medium, there are two crucial functionalities that must be present within your custom application. First, you need to develop an application that incentivizes the end user and second, the application must be relevant to your business. When Invoke develops custom social network applications, we keep these factors at the forefront.

Invoke’s social network application development process follows the following steps:

1. Brainstorming session to determine the functionality required and the business goals of the application.
2. Create documentation that outlines the development process.
3. Develop custom application.
4. Test on various social network developers platforms.
5. Client walk through.
6. Pre-launch application.
7. Testing.
8. Launch custom application.

Invoke Media has developed custom applications for several in-house and client initiatives with great success. If you would like more information about creating and launching a custom application for your business, contact Invoke today.

Facebook and Social Network Application Developers

Does your company have a pro

Invoke Media believes in clean, clear and intuitive website design. We strive to create brilliant designs with plenty of commercial appeal that does not forgo functionality for aesthetics.

Our creative department thrives on the challenge of delivering fresh, captivating and innovative designs that engage viewers and keep them coming back. We avoid “cool” site designs that ignore a company’s commercial function and bombard the viewer with unnecessary animation or confusing interfaces. We are not in the business of alienating your customers for the sake of a few “oohs” and “aahs” from a poorly targeted audience.

To review our design process we have prepared a brief case study. Please click here to watch the steps we take to build a website for you.

If you are in need of website design services, contact Invoke Media today.

Website Design and Branding

Invoke Media believes in clean, clear and intuitive

The developers at Invoke Media possess strong creative and aesthetic talent when it comes to website development and design. With many years in the design and development arena, Invoke’s team has the knowledge and ability to consult with our clients and develop a product that exceeds expectation.

Invoke Media’s Creative Department prides itself on developing custom-made solutions for our clients’ diverse needs. To do this, we involve clients in the design process from the beginning stages, right through to completion.

Once the structure of your website has been built, you will need to populate the web pages with text that will engage your consumer and drive them to make a purchase or conversion on your website.

Invoke Media’s online development experience extends far beyond the development of a basic website. We have many years of expertise in developing CRM (Customer Relationship Management Systems), E-Commerce Websites,Content Management Systems (CMS), E-Learning Websites, and Copy Writing Services.

Contact Invoke Media for a quote on website development.

Website Development

The developers at Invoke Media possess strong creative and

Posted by Jenn Lowther

How many visitors does your website get hourly, daily, weekly? What do your visitors do when they get to your website? How do your visitors convert into sales? These are just a few questions that any company with an online presence needs to anticipate and know the answer to. This is where Invoke Media’s analytics services come in – we provide you with the answer to these and many other questions. The analytics information that we provide will allow you to make real time decisions regarding your website and allow you to proactively respond to your customers needs.

Analytics is a business critical tool designed to help businesses optimize marketing objectives, improve website conversions and increase online revenue. It provides website owners an in-depth look at how their website and users interact. Effective analytics allows you to monitor all of your online and offline advertising campaigns, products, purchasing/registration information, and conversion ratios quickly and accurately. This detailed information enables you to effectively understand your customers’ behavior, track online transactions, and optimize your websites performance.

The following is just a glimpse into the information that can be garnered by the use of website analytics

• How many visits your website is receiving during a given interval?
• How are your customers finding your website?
• Which of your websites pages are frequented the most/least?
  • - How many visitors leave your site on given page?
• Web site statistics about who is visiting your website, including their browser, which operating systems they use, what country are they from and what language do they speak

Invoke Media’s Analytics services will provide you with critical reports that will help shape future of your website. The reporting that you receive will be determined in the initial set up of your account through the information deemed to be mission critical for your unique business needs. These reports may include the following:

• Offline marketing campaign tracking and reporting
• Full tracking and reporting of Website traffic in plain English
• Click stream analysis
• Recommendations to increase conversion rates and other site objectives
• Aggregated summary reports interpreting site data and identifying trends
• ROI tracking

Contact Invoke Media today to find out how analytics reporting can benefit your website.

Website Analytics

Posted by Jenn Lowther

How many visitors does your website