There are many avenues that can be pursued to increase your online business presence; one highly effective means of accomplishing this end is online media buying. Once you have made the decision to follow this route to increased traffic, the question then becomes where do I advertise my business? This is where an experienced media buying agency comes in.

Invoke Media has been facilitating online media buying purchases for clients over the last 7 years. With your consultation, we will put together an actionable plan that details the goals of your media buying campaign and define the key performance indicators for the campaign. Once the strategic plan has been finalized, the focus of the campaign will turn to the execution and delivery of the media buying campaign in correlation with your business goals. Invoke Media will deliver a measurable and results driven campaign that meets the campaigns key performance indicators set out at the commencement of the campaign.

Contact Invoke Media for a free consultation.

Online marketing is a rapidly changing industry — over the years we’ve seen banner, button and pop-up advertising, text advertising, in-line story advertising, page-turn Flash advertising. As we grow accustomed to each new type of advertising, however, we learn to tune it out. We mute the commercials on TV, scroll past the banner ads without a second glance. Viral Marketing defies all of this.

A viral is passed around from person to person, much like the common cold on a stuffy bus. You’ve seen them — they’re usually videos, short and funny or sexy, packing a punch in less than a minute. You’ve gotten them in your email with a note from a friend (”Check out this hilarious vid!”) and you’ve followed the link to something you didn’t even know was an advertisement.

Well, it was. It was effective, it was interesting, and best of all, it wasn’t annoying. Virals, unlike traditional advertising, can’t be “skipped” or “tuned out”, because each viewer has made an active choice to view the viral. A good viral can reach thousands of people within a few days, without any expensive placement charges. You’re not paying for a spot in the newspaper or a few seconds on TV.

We know how virals work, and we know how to get them out there. By seeding them to the right groups of people, we can get the message out to your target demographic, and from there – who knows where it’ll go? You may pick up attention from areas you didn’t expect. That’s the magic of the viral; once it’s seeded, it advertises itself.

Interested in spreading your own piece of internet wildfire? We’re experts. Check out Memelabs.com for more information on running a Video Contest, or just contact us at viral@invokemedia.com for more information.

Invoke Media has extensive experience in launching Pay Per Click (PPC) marketing campaigns. Whether you have a large or small budget, we have a PPC campaign that will be tailored to your specific business needs.

PPC campaigns are advertising campaigns set up on a variety of search providers (usually Google and Yahoo). A prospective customer searches a keyword on the search engine and is then presented, along with their organic search results, a number of ads relating to the keyword that was entered as a search query.

Each ad displayed has targeted that keyword. We take your list of keywords and create advertisements that, when the keyword is searched, will draw a potential customer’s interest. No other advertising medium allows you to so precisely target your customer base.

We will, along with your input, create every aspect of a successful PPC campaign. Some of these steps include.

1. Keyword Research – Once we have determined the goals of your PPC campaign, we will research which keywords your customers use when they are ready to purchase your product. We will also determine the level of competition for these keywords and recommend a daily budget that will maximize your returns.

2. Ad Copy – Using your business objectives and keywords, we will create multiple ad copies with a strong call to action. These different ad copies will then be tested in the various search engines and the ad copies that lead to the best conversion levels will be used.

3. Campaign Monitoring – Throughout the life of your PPC campaign, one of our Internet Marketing Specialists will monitor the progress of your campaign. Should any adjustments need to be made at any point, they will inform you and implement changes immediately. This could include, but is not limited to, addition/deletion of keywords, re-writing of poor performing ad copy, and budget suggestions.

4. Reporting – We will monitor and track the performance of your PPC campaign and keep you informed of the progress.

If you would like to get your website instantly onto the front page of the Search Engines, contact Invoke Media today to start a PPC campaign to drive customers to your business.

Social Media Marketing combines the goals of Internet Marketing with social networking sites such as facebook, MySpace, flickr, digg. It leverages aspects of viral marketing to build brand awareness for your company. The exact goal for each campaign will be varied in accordance to each business that engages in Social Media Marketing.

Most social networking communities do not welcome or encourage traditional direct marketing techniques, so an effective Social Media Marketing campaign will require more skill to execute properly. SMM campaigns must be targeted towards the online demographic you want to reach, with a message that appeals specifically geared towards them. Some common ways of achieving this are with authoritative information, humour, entertainment or controversy. By utilizing these traits in your viral piece, you encourage the end user to vote for or disseminate your message.

Invoke has launched several highly successful social media marketing campaigns for both client and in house projects. We are able to launch SMM campaigns from campaign inception through to viral dissemination or we are able to take a piece of material you already possess and disseminate it for you. Contact Invoke today for a free Social Media Marketing consultation.

Invoke Media’s Internet Marketing strategists have worked with Search Engine Optimization (SEO) for over 7 years. We will use our experience and Knowledge to create an SEO campaign that is designed to meet the needs of your business. From the initial website evaluation and keyword research to monthly reporting to ensure that your SEO campaign stays on track and achieves the goals set out for the campaign. Below are just some of the steps that Invoke Media’s Search Engine Optimization Services Include:

1. Research – We talk with you about your business and the goals for your SEO campaign. After we have a thorough understanding of your campaign objectives, we gather keyword targets. We look at your site, your server logs, your competitor’s site, top ranking sites in your industry and use our SEO toolkit to gather a comprehensive list of keywords that will give you the best return on your investment. Then with your consultation, we pair down the list to the most relevant keywords/phrases and initiate the Search Engine Optimization campaign. This is one of the most critical steps in any Search Engine Optimization campaign.

2. Website Analysis – We use analytic software and our past experience to determine how search engines perceive your website and any pitfalls that currently exist. Our goal here is to ensure that search engines are able to fully index all of your sites content and specifically our recently identified keyword targets. In this step we look at your sites structure on a macro and micro scale including meta tags, alt tags, html, keyword density, and URL structure. If you need, we will make website changes based on these recommendations.

3. Link Building – Once search engines have indexed your content we then need to drive your site to the top of the results for these keywords. Link building is a powerful way to let the search engines know you mean business. We do not participate in any linking free for all schemes that could hurt your results and ultimately get you banned from the search engines.

4. Reporting – We monitor your site and track the results of your campaign. We track your site and keywords versus your competition. This is important business intelligence that many of our clients find as valuable as their increased rankings.

5. Maintenance – Based on reporting we make in-flight adjustments to your Search Engine Optimization campaign to ensure that you receive maximum results from your campaign.

6. Campaign Re-Evaluation - At predetermined intervals in your SEO campaign, our internet marketing strategist will discuss with you your current marketing objectives and the SEO campaign results up until this point. We will then reevaluate and alter the campaign as needed to ensure that the campaign results are still aligned with your business objectives.

If you would like to see your website increase its visibility in the Search Engines and increase the traffic to your site, contact Invoke Media today for your free consultation.