Today Google announced it would stop charging for access to its analytics tool known as Urchin. It is now simply called Google Analytics. To better help our customers every Invoke Media Search Package will come with Free Urchin installation.

Ajax exploded on the scene in the Spring of 2005 when a website defined the term and Google released Google Maps and GMail, powerful examples of what Ajax can do. Ajax uses familiar web technologies - DHTML, CSS, DOM, and JavaScript - in radically different ways resulting in a much richer user experience. The key to success lies in knowing how to orchestrate them as a coherent whole, splitting off parts of what is normally done by the server and putting it into the browser for instantaneous response to user input. Ajax allows a new breed of web applications with the rich expressiveness of desktop applications.

We recently coded a basic Ajax navigation system for a Tracey Ayton’s photography site and it works extremely well from both its visual appeal and the usability standpoint. Have a look: www.tphotography.ca

Reciprocal linking (exchanging a link from another site to your site) has recently been depreciated in the latest Google update titled Jagger. This is likely to depreciate the effect of sites that massively spam directories to get an enormous amount of links in order to increase perceived popularity by Google. One way links (links that go to your site and you don’t link back) have not been as depreciated with this update.

According to Internetnews.com, Google has actually applied for a patent on how its online classified system will work. This eliminates any thought that this service was merely a rumor.

Analyst John Zappe discovered the patent application, which includes screen shots for Google Purchases and Classifieds.Google.com, as well as an interface for posting classified ads.