Channel M (Vancouver) http://www.channelm.ca appoints Invoke Media to develop Internet and Intranet presence. The current static website will updated within the next few months to present a more exciting look for Channel M. Invoke will also give Channel M the tools easily manage site content like program schedule, job listings, company information, intranet directory, and much more.

UBC’s Sauder School of Business (sauder.ubc.ca) has entered into an intensive internet marketing campaign with Invoke Media. Invoke will help UBC get top results for it’s business faculty through a Pay Per Click (PPC) and Search Engine Optimization (SEO) campaign.

Client Question: After redesigning our site we want to make sure our search engine position on Google stays the same. How can we do this?

Answer: Internet marketing can be broken into Pay Per Click (PPC) and Search Engine Optimization (SEO). PPC entails placed paid ads where the advertiser pays for every user that clicks on their link, while SEO’s goal is to acquire top results for the “free�? listing results. A common misconception about SEO is that once you have achieved your place in an engine, you own it.

Clinic sees a need for SEM to stay competitive online

It could take 300 years to index all the world’s information and make it searchable, Google’s chief executive Eric Schmidt predicted on Saturday at the Association of National Advertisers annual conference in Phoenix.

“We did a math exercise and the answer was 300 years,” Schmidt said in response to an audience question asking for a projection of how long the company’s mission will take. “The answer is it’s going to be a very long time.”