This is an excerpt from the AdRants blog:

On Wednesday at OMMA East, GMD Studios CEO Brian Clark, whose agency does work for Audi, said, on a a panel, that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget.

Now that’s ROI. Search marketing, PPC, and blogs, deliver results and more and more mainstream marketers are jumping on board. There is nothing to say that small to medium sized business cant take advantage either.

Google Blog Search - What some pros say

By now I’m sure everybody has heard about Google’s new blog search (http://blogsearch.google.com) - currently in beta testing.



Here’s some feedback from search engine watch on the first 2 weeks of testing Google’s new blog search.

Ruby on Rails is taking the web development community by storm these days. Blending development best practices with some of the latest and greatest acronyms in web tech (AJAX,DRY), ROR has become the foundation for some of the more interesting web applications out there. What do these applications offer that traditional ones don’t? Some of these include:

Basecamp: The original ROR application. This has been called “The iPod of Project Management”. It’s just downright beautiful, ridiculously easy to use and has all of what you really need, and none of what you don’t to manage a project among your co-workers and clients.

Strongspace: “…a secure place to gather, store, back-up and share any type of file with your co-workers, friends and family. You can upload, download and manage your files over SFTP (Secure FTP) or with any modern web browser.”

43things: This web app is a social networking tool that allows you to share among people your personal goals. An interesting application that brings people together with common interests.

Keep your eyes open for more exciting web applications based off of Ruby! And let us know what your favorites are.

A new version of Macromedia Flash has been released unto the Web. This is shaping up to be perhaps the biggest Flash update ever, with major changes to Actionscript and Flash Video.
Some cool examples of the new powers of Flash have already been demonstrated at sites such as
FlashGuru.

Here at Invoke we can’t wait to flex our Flash muscles and take advantage of the new features. Stay tuned!

A new study finds that blogs are more likely to deal with personal matters than politics or current events, and nearly 50% of bloggers see the activity as a form of therapy.

Now that you mention it, I’m already feeling a little warmer after making this post…

–alan